History is not made up only of great events and heroic deeds. History, the one that draws, dresses and leads to myth men like everyone but with an exceptional inspiration, and made up of episodes that, at times, even in a completely casual way, lead that same event to become memorable. Today we are talking about Valentino, the Italian designer who himself invented a color for his collections, Rosso Valentino,  recognized all over the world.

Rosso Valentino: the history of this color

So it was for the designer Valentino , born Valentino Garavani, who one evening when he was still a student while watching an Opera show in Barcelona, ​​he saw a woman in the audience and I think she was perfect wrapped in her red dress.

Of all the colors worn by other women, it seemed unique to me, isolated in its splendor. I have never forgotten it. I think a woman dressed in red is always wonderful, and the perfect image of the heroine , ” comments the designer in an interview some time later. 

Thus was born the famous Rosso Valentino . A nuance that has spanned the decades, which has become iconic and which has dressed women from all over the world with class and immense refinement who, since the opening of the designer’s first atelier in 1959, have been baptized as the Goddesses of Rosso Valentino .

Like fire, like ardor, like passion: Valentino Red, a color that lights up

It’s not carmine, it’s not purple, it’s not sunset, it’s not fire. Rosso Valentino is a perfect and elegant mix of many reds , from which the designer has created a new one, all of him, to which he gave his name and which will be remembered forever.

Isn’t immortality what a work of art aspires to?

Immortality is in fact the key word: because if since 1959 the history of fashion has lived in a blender of historical and social changes, Rosso Valentino has always remained at the same time equal to itself and never the same based on the lines of the clothes on which it is used. stopped.

Valentino Garavani began his activity in the atelier in via Condotti in Rome just when something was profoundly changing in the life of a country that was recovering from the drama of the war and that was rediscovering well-being and serenity.

Those of the 60s were the years of bon-ton dresses, of Parisian inspiration, enriched with chiffon, bows and draperies.

Dresses for a woman who still probably did not know she could be a woman, female, mother, wife or whatever she wanted to be, even if only thanks to a wonderful dress.

The 70s saw a clean cut of lines that became more geometric and faster. The clothes were shortened to reveal, without vulgarity, the legs that were free to move to the rhythm of the music played at the Piper.

The 80s, on the other hand, celebrate a woman who wants to make a career and who discovers herself feminine even in a trouser suit and who leads her straight into the 90s, in which she becomes increasingly aware of herself and of her own strength.

The Valentino Red dress reaches us, full of real and metaphorical meanings, but above all coloring the life of a woman who has finally discovered that she can really be what she wants.