Each Instagram account has a unique audience, with followers located in different parts of the world and therefore in different time zones . For this reason it is important to find the best custom time to post on Instagram.
Scheduling Instagram posts at optimized times has been shown to help reach more followers and get more engagement on our posts . So if we want to boost our Instagram account, it is important to carry out a study to determine what days our audience is most active, at what times and what is the time slot in which they are connected and interacting with the application.
Next we explainHow to know what is the best time to post on Instagram according to the time slot in Spain and according to your followers. In addition, we give you some recommendations and advice that we have to take into account when planning and programming our publications in order to make the most of this social network.
INDEX
1. When is the best time to post on Instagram
2. How to find the best time to post on Instagram
3. Tips for posting on Instagram
4. How to schedule a post on Instagram
When is the best time to post on Instagram
To get more engagement, we need to figure out what are the best custom times to post, according to our unique audience. With the new Instagram algorithms, the moment factor in which you publish is more important than ever in order to reach more people and appear in the first positions of your followers.
Instagram has updated its algorithm to be more chronological and ensure that the posts shown to users are timely. With this change they have tried to guarantee that the feed is more updated and shows the most recent publications , so that users do not miss the moments that really interest them.
In order to beat the Instagram algorithm, it’s important to optimize your post timing to match when your followers are online.. So, as Instagram is prioritizing new content in users’ feeds, our best option for getting our content to show up before everyone else’s is by posting when most of our followers are scrolling through the app.
How to find the best time to post on Instagram
In order to determine and know what is the best time to post on Instagram there are 3 main ways to do it:
1. Find our best time zones and see when our followers are online
When we have to determine What is the best time to post on Instagram? It is essential to think about the time zones of our followers .
The best thing we can do to find our optimal posting time is to research our audience with Instagram’s native analytics tool, Instagram Insights . We just have to keep in mind that to access Insights we will have to configure our account as a business profile.
Instagram Insights offers us various information: we can see where our followers are, their gender, their age and, most importantly, when they are most active on Instagram .
In addition, we may use the location data provided to us by Instagram Insights to determine major time zones by looking at the most popular cities and to see when our followers are most active.
2. Experiment with posting times and measure our progress
Another way to calculate the best posting time is to do it yourself, creating a spreadsheet to track the amount of engagement we get when we post at different times . on different days.
To make this record, we have to start by collecting data at five different times throughout the week . In the spreadsheet, we need to record the number of likes and comments each post receives, along with the date and time we published it.
The following week, we change the time of the posts for each day. For example, if during week 1 of the registration we publish on Monday at 5:00 p.m., we change to 6:00 p.m. during week 2.
We will have to do this registration for a few weeks, but this information will help us choose the best days to share on Instagram , based on our own audience, along with the hours that work best for getting traffic on those specific days.
Thus, if we observe that our followers are more active between 5:00 p.m. and 9:00 p.m., we must program our publications to be displayed between 5:00 p.m. and 9:00 p.m.
We discover the best time for your publications. | Luke van Zyl.
Tips for posting on Instagram
There are no hard and fast rules about the best time to post on Instagram or the time slot in Spain, as different audiences are obviously active at different times. However, there are some general rules and recommendations that we have to consider when posting on Instagram:
We have to post for the most active time zones . For example, we can be located in the time zone of Spain, but if the majority of our followers are in South America, we will have to publish in their corresponding time zone. For this reason, it is very important to take into account the time difference for Instagram.
For the time zone of Spain, it is important to try to publishmore during off-duty hours rather than during work hours . In general, the best times to post on Instagram are usually lunchtime (12:00-3:00 p.m.) and in the evening (7:00-9:00 p.m.). Therefore, we have to schedule posts outside of our audience’s business hours.
We have to publish the most important content during the days of the week with more commitmentby our followers. Although the difference is slight, the audience engagement changes depending on the day of the week. For example, business companies get more engagement during the week while their audience is at work. However, bloggers get more engagement on the weekends when their audience is more likely to have time to read their posts.
How to schedule a post on Instagram
Once we have determined the most active hours and days of our followers on Instagram, and how to increase participation based on the activity of our audience, the last step is to schedule our posts on Instagram at the best times according to our followers
One of the reasons why it is advisable to schedule the publications is to have control that we publish our content at the exact times we want and we do not have to do it during non-working hours, in which we can get confused or not provide all the information. attention it requires.
To be able to schedule publications , there are several free and paid platforms that allow you to schedule your publications in advance and the exact days and times. In addition, normally these applications also show you reports of the most active hours of your followers and when they visit your profile.
Instagram has become a powerful channel for companies to achieve their marketing goals. For this reason, it’s important to plan and schedule your posts in advance to increase engagement, drive traffic, and gain new followers and customers.
