Writing good captions on Instagram is important because it could be the key to getting your post seen to more people and increasing followers.
But how should they be designed to be effective? How to use emojis, hashtags and calls to action?
The fact is, if you want to be successful on Instagram, you can’t let your Instagram subtitles become an afterthought!
In this article, you will find a short guide to writing great captions like your photos!
Why taking care of captions is so important
The new Instagram algorithm tends to favor the posts that require much effort. When a post gets a lot of likes, comments, and shares, it signals Instagram that it’s high-quality content that other users may want to see as well.
If the post gets enough engagement, it might even end up on the Explore page!
Writing good Instagram captions with effective call-to-action (CTA) is one of the best ways to encourage your followers to comment on your posts, which will help boost engagement on your account.
How to write a good Instagram caption
What does a good Instagram caption look like?
Well, in layman’s terms, a good caption on Instagram is one that:
1. provides context,
2. adds personality
3. inspire your followers to take action.
Good Instagram captions come in all shapes and sizes, from short stories to longer, more in-depth ones (Instagram captions can go up to 2200 characters). In general, the golden rule is: if your audience finds it engaging, you’re doing great!
As for your goal, you need to approach Instagram captions from a value-adding perspective. The question to ask is: how are you adding value to your post and how are you adding value to your brand?
One of the main reasons people have trouble writing subtitles on Instagram is because they try to do it on the fly, which is definitely not ideal.
A better approach is to plan your Instagram posts in advance and then take the time to write (and rewrite!) Your captions when you’re in a creative mood.
Rather than coming up with something on the spot, which can be very difficult, you can prepare all your Instagram subtitles a few days or weeks before your post goes live!
1. Add a call to action in the Instagram caption
The simple act of including a call to action in your Instagram caption and inviting your audience to comment or engage can go a long way when it comes to increasing engagement on your posts.
Of course, you don’t need to include a call to action in every Instagram subtitle. But a good CTA is a great way to inspire your followers to engage with your business both on and off Instagram.
For example, you could ask your followers to take action by clicking on your bio link, buying a product, answering a question, branded hashtag, and so much more!
Something to keep in mind when writing a call to action and that action words like “start”, “stop”, “build”, “join”, “learn” and “discover” are more effective at suggesting to your followers to do something that passive nouns and adjectives.
You should also consider turning your call to action into a question, using the 5 W’s (who, what, where, when and why) as a way to encourage your followers to comment!
Also, don’t save your call to action last ! It is better to front-load captions with important details because after 3-4 lines of text, Instagram subtitles are truncated (shortened).
And since Instagram users today are exposed to more content than ever, making the first part of your Instagram subtitle super engaging and enticing is a surefire way to increase the amount of time people spend looking at your post, which could also be a factor that the Instagram algorithm takes into account!
For example, if you want to draw attention to a new blog post , make sure you add “new blog post” or your post title in the caption so your followers know you have a new post, even if they don’t read. the entire caption.
How to create a call to action
To create a call to action in your Instagram caption, you just need to ask your followers to do something after reading your caption!
You can ask them a simple question, like what are they doing this weekend, or what they think about a new product .
If you’re running an Instagram contest, a great way to drive engagement is to ask your followers to tag at least one friend in the comments to enter.
By inviting Instagram users to tag their friends in the comments, you can draw more attention to the contest and raise awareness of your brand by making even more people see your Instagram account and enter the contest.
Also, it’s a good idea to include “contest” or “giveaway” at the beginning of the caption to grab people’s attention!
2. Include emojis in your Instagram caption
If your goal with your call to action is to get your followers to check out a new post, video, or sale on your website by clicking the link in your bio, it’s a good idea to include an emoji in your caption!
Emojis are a great way to grab attention and get your followers to notice the call to action in your posts.
You can use a “?” or ” ?” emoji next to “link in bio” so it’s obvious to those reading the caption that you want them to click on the bio link!
When you’re not using emojis to draw attention to your call to action, you can use emojis to add personality to your Instagram caption.
You can insert multiple emojis at the beginning of the caption to grab the attention of your followers with some color, or you can replace entire words with an emoji.
Even if you add an emoji to the end of your Instagram caption, it will make your caption more appealing to your followers – and why not? Everyone loves a good emoji!
3. Add mentions in the Instagram caption
Mentioning the profiles of other Instagram users is an easy way to give back to your Instagram community and share the Insta-love!
Mentions are a great way to connect with other Instagram users and to promote their audience to each other.
Whenever you’re posting an image with another person or brand, add their profile in the caption as well, instead of just tagging them in the photo. So your followers can discover their profiles too!
4. Reveal your sponsored messages
With the recent launch of Instagram influencers getting into trouble not to reveal when their posts sponsored, it’s more important than ever to be transparent about when you get paid to promote a company or product.
It is important to include “#ad” or “#sponsored” in all posts that are actually sponsored, and you need to do this before the caption gets shorter, so the start is best.
5. Use hashtags in the Instagram caption
Using hashtags for your Instagram caption isn’t mandatory, but it sure helps!
Hashtags not only help you gain more followers on Instagram, but they are a great way to connect with customers, find content created about you by your followers, and build long-term relationships with influential partners!
When you add hashtags to your Instagram caption, don’t just put them at the end! Integrating hashtags throughout your post adds dimension to the caption, and since hashtags are a different color on Instagram, the right hashtag can also highlight and contextualize your content.